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Tim Cook dinner touts that Apple has been investing in generative AI tech ‘for years’


Alongside the discharge of AAPL earnings for Q3 2023, Tim Cook dinner can also be touting the corporate’s funding in generative AI know-how. In an interview with Reuters, Cook dinner mentioned that Apple has been “doing analysis throughout a variety of AI applied sciences, together with generative AI, for years.”

It is a notable remark from Cook dinner, who has beforehand shied away from commenting on generative AI, as a substitute focusing his feedback extra on broader synthetic intelligence and machine studying know-how. In Could, Cook dinner praised the potential of AI however, on the similar time, mentioned that there are “points that should be sorted.”

In at this time’s interview, Cook dinner emphasised that Apple seems to be for tactics to combine AI applied sciences, together with generative AI, into its merchandise in a means that may “enrich folks’s lives.”

We’ve been doing analysis throughout a variety of AI applied sciences, together with generative AI, for years. We’re going to proceed investing and innovating and responsibly advancing our merchandise with these applied sciences to assist enrich folks’s lives.

Clearly, we’re investing loads, and it’s displaying up within the R&D spending that you just’re taking a look at.

Reuters additionally factors out that Apple’s analysis and growth spending grew to $22.61 billion throughout Q3 2023, a rise of $3.12 billion in comparison with the identical quarter final 12 months.

Talking to CNBC at this time, Cook dinner additional touted Apple’s AI analysis.

“We view AI and ML as elementary core applied sciences. And they’re just about embedded in each product that we construct,” he mentioned. “On a analysis foundation, we’ve been doing analysis on AI and machine studying, together with generative AI, for years.”

Bloomberg has reported that Apple is internally testing a generative AI chatbot with staff, oftentimes known as AppleGPT. The corporate is reportedly “aiming to make a major AI-related announcement subsequent 12 months,” however it’s not precisely clear what that announcement could be.

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