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HomeBig Data#ClouderaLife Worker Highlight: Shallan Miller

#ClouderaLife Worker Highlight: Shallan Miller


On this Worker Highlight, we sat down with Shallan Miller and talked about all issues occasion advertising, her path again to this function after the Covid-19 pandemic and her perspective on the significance of cultivating resilience, communication abilities, and preserving an open thoughts. 

Meet Shallan Miller

Shallan is a Senior Advertising Occasions Supervisor at Cloudera. She manages a variety of inside and exterior occasions. “You title it, I’ve labored on it.”

“Planning an occasion is much more than meets the attention.” Shallan shared. 

The method usually begins with discovery calls – a number of them. It’s essential, nevertheless, to know the scope, viewers dimension, and finances. Subsequent, we select the situation, supply venues, accomplice with lodges and determine all distributors. Then, there’s a variety of planning and collaboration with a variety of inside stakeholders equivalent to inventive model staff, gross sales, product advertising, subject advertising, demand gen, accomplice advertising, subject enablement, internet, company social accountability, executives, and extra. Final however not least, we’ve got the times main as much as the occasion (that are usually probably the most intense), the precise on-site execution and naturally, post-event reporting. 

“This was only a high-level overview!” Shallan stated. “There may be much more element behind the scenes to make even the smallest occasion potential. We contact nearly each space of the enterprise to remodel concepts into profitable experiences.” 

Shallan is a part of a small however mighty occasions staff. The group began from the bottom up following the Covid pandemic and after the lifting of the mandatory restrictions. After the staff’s creation, they got down to construct a best-in-class occasions machine. “A number of of us hail from very massive corporations with extraordinarily excessive requirements. We wished to set that very same excessive bar right here at Cloudera,” she stated. “This is without doubt one of the greatest occasions groups I’ve labored on – we set bold objectives and all help one another to realize them. Everybody brings a singular set of abilities to the group and I’m actually proud to be a part of it.”

That is no small reward. It’s not a secret that yearly occasion coordination and occasion planning make prime ten lists for many hectic jobs. Along with pent-up demand for occasions in a post-pandemic world and rising prices to supply them, occasion advertising groups need to do extra with much less 12 months after 12 months. For this staff, it means pondering creatively in a high-pressure atmosphere to make the expertise really feel like occasions previous to the pandemic. “This can’t be finished with out an excellent staff that works effectively collectively,” Shallan added.

Navigating the pandemic with occasions on maintain, Shallan discovered Cloudera as life returned to regular. 

Earlier than Cloudera, Shallan labored in occasions for over 18 years – 13 years at UnitedHealth Group, the biggest healthcare firm within the US. “When the pandemic hit occasions got here to a screeching halt,” she mirrored. Given the scenario, the UnitedHealth Group requested Shallan to make use of her logistics abilities to steer the Covid-19 testing websites throughout California. On this function, Shallan led 88 occasion coordinators as they facilitated Covid testing throughout the state. After six months on this function, Shallan realized it wasn’t what she was keen about so she left the corporate and began working full-time constructing her new dwelling. She didn’t escape logistics although! “I went about constructing our home in the identical method I undertaking handle occasions. I spotted nevertheless that building was VERY completely different than occasions and Covid restrictions made all the things tougher”. Rapidly, Shallan realized that after company occasions began up once more, she wished to return to occasion planning!”

“Quickly after deciding to rejoin the workforce I interviewed with Cloudera and instantly liked his imaginative and prescient. I used to be impressed by how he wished to construct his staff and what occasions he wished to convey to life. I used to be intrigued to be part of it. It’s been just a little over a 12 months and a half since then and it’s been fairly the journey!” 

Origin story: Whereas working throughout industries, occasion advertising grew to become her ardour. 

Shallan grew up in a small city in Minnesota and after school moved nearer to Minneapolis. She received her begin in property administration as an workplace supervisor, the place she began coordinating company occasions. “There was nobody else to do it so I simply discovered learn how to plan and execute them,” she stated. After buying some expertise, she transitioned into the retail business and labored for Macy’s company, operating their occasions. In the course of the 2008 Recession, Shallan transitioned into the healthcare business and began as an occasion coordinator, working her method as much as Director of occasions at Optum. On this function she deliberate all the things from gross sales kick-offs, third social gathering occasions, government summits, incentive journeys, sports activities sponsorship occasions, business conferences, roadshows, and so on.

“The occasion business rapidly grew to become my ardour,” she stated. “In the course of the pandemic, I needed to do some soul-searching and actually take into account one other line of labor. On the time we didn’t know the way lengthy it might take for occasions to return again or if it might ever be the identical.” Luckily, it did come again, and in an enormous method! “This sort of work is actually the place my coronary heart is,” she exclaimed. “I really like bringing concepts to life and observing the attendee expertise. There may be a variety of pleasure that comes with that. When attendees come up and thank me for a fantastic occasion and share what they discovered, I do know I’ve finished my job proper.”

Classes discovered: It’s about staying nimble, discovering your voice, and open traces of communication.

When reflecting on her years in occasion advertising just a few issues stood out for Shallan:

Being Versatile:  “You must be okay with ambiguity,” she stated. “It’s essential as a result of within the occasions world, particulars are continually altering and you’ve got to have the ability to adapt.”

Discovering Your Voice: “It’s actually necessary to talk up so your voice is heard with authenticity,” she stated. “For instance, when planning an occasion, a stakeholder might have an concept they need to implement, however from my expertise I might imagine it won’t work. It’s as much as me to share that perspective and rationale clearly. Nonetheless, it’s also necessary to maintain an open thoughts. Typically, introducing new occasion ideas that perhaps you didn’t consider is precisely how you discover new greatest practices”.

Staying Communicative: “Final however not least, preserving traces of communication open is vital,” she provides. “Particularly when coordinating with others, it’s a must to guarantee all of the dots are related.” 

What’s subsequent?

In her time without work Shallan and her husband like to journey, maintain busy with family and friends and fine-tune their new home. After all, there’s at all times the following collection of Cloudera occasions to consider too. “I simply got here again from Evolve London which concluded our spring occasions calendar and we’re already ramping up planning for the autumn and winter. There’s by no means a boring second, however I wouldn’t have it every other method.”

We thanks Shallan for contributing to Cloudera and sharing your story!

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